April is Daffodil Month

The Canadian Cancer Society is fundraising again during this time of the year. Instead of going full frontal with live daffodil sales, which had been the tradition for the past 50 over years, the organization has adopted the Remembrance Day poppies approach and are selling daffodil pins, which are more practical for outreach in terms of cost efficiency, easy transportation and flower longevity. These plastic flowers are more likely to last a month long without wilting.

Since we inhabit a somewhat conspicuous consumerist society, at least according to people like Bourdieu and Baudrillard, please conspicuously support the fight against cancer and help promote cancer awareness by wearing a daffodil pin for the people you know whose lives have been/were touched by cancer. Here's to my aunt whom I’ve never met who had lost her battle to leukemia while she was in her thirties and to my grandfather who died from metastasized colon cancer. The last but not least, to my grandmother who followed him a few years after.